A few weeks ago, I graduated as a Marketing Major from the University of Northern Iowa receiving my Bachelor’s degree in Advertising. The day was a little bittersweet to be honest. Of course I was thrilled to have FINALLY received the degree that I worked for the last few years to obtain, but I knew that I would miss certain things about UNI that I had come to love over the years I spent there.
Ok, so as corny as it may sound, my New Year’s resolution for 2011 is to "Fail Harder." It came to me while watching the "Art & Copy" documentary (I really love documentaries, and advertising simply astounds me!). The camera crew was touring the office of David Kennedy at Wieden + Kennedy and came across a wall that read "Fail Harder," in which the background was assembled of 100,000 push-pins that took 4 days and 4 nights for a group of students to complete. The lettering is the only part of the wall that does not contain push pins - they chose to complete it the "hard way." In Mr. Kennedy's words, "it's like Babe Ruth trying to hit a home run. If you miss, you miss - But at least you swung the bat."
So as a recent college grad, I'm taking this resolution to personally and professionally "Fail Harder." I want to take my new found freedom to pursue all my interests, push myself further, and take greater risks to have fun in life.
Watch how the team put this sign together: